dvcam-main_Full.jpgPractical Production



You have to produce two items.

  1. A fully finished, polished practical production piece, which you may produce individually or in pairs.
  2. A supporting account of 700-800 words, explaining the theory and practice behind your decisions. You must write this on your own.

You will need to complete appropriate pre-production work in the form of research, scripts, story boards, etc. will be produced and assessed as part of the production process.Your actual production should show that you
  • understand the forms and conventions of mass media texts
  • have a clear sense of target audience
  • recognise and can accommodate the institutional context

You must also be able to account for your own individual contribution to the finished product. That is why keeping good notes, and small groups, is important.


Mark Scheme:

Getting started



Your first decision will be choosing what kind of moving image text you want to produce. Choose something you will enjoy, from a style or format that you know well but don't be complacent! Producing video to a high standard is very challenging, especially if you don't have much prior experience.

Don't try to be too detailed at this stage you need to allow yourself the chance to do some research with an open mind.


Production



Do not to offer too much detail, perhaps focusing on the general 'storyline' and then some key scenes. You must produce a storyboard for this. Use the Theory Links on the right to help you.Note: Things to remember: When producing a film in a particular genre, directors often work with accepted conventions - the things that are expected of that type of film. This includes:
  1. Settings and mise-en-scene
  2. Story - What message are you trying to create?
  3. Characters
  4. Objects / Props
  5. Certain actors/actresses
  6. Camera Shots and Angles
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DVD Box Sleeve



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This must include original photography - It should also have the required details, such copyright information and so on. Many of these are available on the media website. Remember to focus on generic conventions. The DVD Box Sleeve is worth 50% of your grade so ensure you put time and effort into producing an effective piece of work.

Select the link below to access the Photoshop DVD Cover Template:




DVD Cover Examples:

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Supporting Account



Writing the supporting account:

Your main practical coursework is worth 50% of your grade but it is not complete without a supporting account of 700-800 words. This is your opportunity to show the thinking behind your practical work, explaining how you made your decisions and why your finished work looks the way it does.

Even if you have worked in a team, your supporting account is entirely individual. You need to stand back from your work and assess it critically. This is an evaluation of your own work, but it can help to pretend you had nothing to do with its production. Read your production applying the key concepts in the same way you have done for your shorter coursework assignments. How does it stand up?

What do I have to demonstrate in my supporting account?
  1. That you understand the key concepts of audience, institution, media language and representation
  2. That you have attempted to apply your understanding in your production
  3. That you have conducted appropriate research to support your production
  4. That you have used appropriate technology with competence
  5. That you made an appropriate individual contribution to your group work
  6. That you recognise any limitations in your work, and can identify how you would seek to overcome these in the future.



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