Your main practical coursework is worth 25% of your grade – but it is not complete without a supporting account of 700-800 words. This is your opportunity to show the thinking behind your practical work, explaining how you made your decisions and why your finished work looks the way it does.
Note: Remember to use printscreens of the software and resources to help complete your evaluation.
Introduction
Context: the nature of your production.
What was the purpose of your production (in summary) when you began?
What led your team to produce this kind of media text?
Imagine it is a real media text.
What institutions would publish, distribute or broadcast it?
How and where would audiences access it?
Pre-production
Comparative / competitive analysis
Did you look at other, similar media texts before embarking upon your own?
What codes and conventions did you identify?
Did you plant to adopt similar conventions or deliberately avoid them? Why?
Audience analysis
Who are your audience?
How did you define them? (Age, gender, socio-economic status etc.)
Does your media text have only one audience, or several?
Did you conduct audience research?
How did you go about researching your audience?
What did you learn?
How did this influence your production choices?
Production planning
Did your plans, purpose or choice of media text change as a result of your pre-production research?
If so, how?
How did you divide up the work responsibilities among your team?
Production
How did your media response come into being?
Describe the most significant actions you took and decisions you made.
What technology did you use?
How effectively did you use it?
What exactly were your individual contributions to the finished production?
Media language
What media language choices did you make? Think about mise en scene, framing and camera
movement, mode of address, and so on.
What codes and conventions typical of your kind of media text did you use?
Representation
What kinds of people, places, things or ideas are represented in your production?
How did you choose to represent them and why?
Evaluation
Self-assessment
How effectively have you worked as part of your team? Be honest.
What skills have you acquired or developed?
Production assessment
Look back at the plans you outlined in your introduction.
How successful have you been as a group at meeting your targets?
What difficulties did you encounter, and how did you overcome them?
How much has good (or bad) organisation affected your achievement?
How much have your production skills and experience (or lack of them) affected your
achievement?
What constructive criticism has helped you form your ideas?
If you had the time to do this project again, how would you make it better?
Evaluation
Your main practical coursework is worth 25% of your grade – but it is not complete without a supporting account of 700-800 words. This is your opportunity to show the thinking behind your practical work, explaining how you made your decisions and why your finished work looks the way it does.
Note: Remember to use printscreens of the software and resources to help complete your evaluation.
Introduction
Context: the nature of your production.
Imagine it is a real media text.
Pre-production
Comparative / competitive analysis
Audience analysis
Who are your audience?
Did you conduct audience research?
Production planning
Did your plans, purpose or choice of media text change as a result of your pre-production research?
- If so, how?
How did you divide up the work responsibilities among your team?Production
How did your media response come into being?
Describe the most significant actions you took and decisions you made.
Media language
Evaluation
Production assessment
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